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name: compliance-check description: Review ads and landing pages for compliance issues including FTC disclosure requirements, platform policy compliance, and restricted claims. Use before launching campaigns, when ads get rejected, or when auditing existing creative.

Compliance Check

Review creative for regulatory and platform compliance.

Process

Step 1: Check FTC Disclosure Requirements

Required Disclosures:

• Material connections (paid/sponsored)
• Affiliate relationships
• Typical results (if showing testimonials)
• Paid endorsements

Disclosure Placement:

• Must be clear and conspicuous
• Close to the claim
• Same format as claim (video = video disclosure)
• Mobile-readable size

Common FTC Issues:

• Hidden disclosures in fine print
• Disclosures that require scrolling
• "Results not typical" buried at end
• Influencer posts without #ad

Step 2: Verify Platform Policy Compliance

Facebook/Meta Policies:

• No before/after images implying unrealistic results
• No personal attributes targeting ("Are you overweight?")
• No misleading claims
• No prohibited content (weapons, adult, etc.)
• Landing page must match ad claims

TikTok Policies:

• Similar to Meta plus TikTok-specific rules
• Authenticity requirements
• No misleading information

Google/YouTube Policies:

• Healthcare restrictions
• Financial service requirements
• Destination requirements

Native Ad Policies:

• Varies by network
• Generally stricter on health claims
• Editorial-style requirements

Step 3: Flag Restricted Claims

Health Claims:

• Disease treatment/cure claims
• Drug-like claims
• Specific medical outcomes
• "Clinically proven" without evidence

Financial Claims:

• Income guarantees
• "Get rich quick" implications
• Investment returns promises

Before/After:

• Unrealistic transformations
• Implied guaranteed results
• Time-specific promises

Testimonials:

• Atypical results presented as typical
• Fake reviews/testimonials
• Undisclosed paid testimonials

Step 4: Suggest Compliant Alternatives

Reframing Techniques:

• "May help support..." vs "Cures..."
• "Users reported..." vs "You will..."
• "Individual results vary" disclaimer
• Opinion-based language

Safe Phrasing:

Problematic	Compliant Alternative
"Lose 30 lbs in 30 days"	"Supports healthy weight management"
"Cures diabetes"	"Supports healthy blood sugar levels"
"Make $10K/month"	"Income potential varies"
"Guaranteed results"	"Results may vary"

Step 5: Output Compliance Report

## COMPLIANCE CHECK: [Creative/Campaign Name]

### REVIEW SUMMARY

**Overall Risk Level:** [Low / Medium / High / Critical]
**Issues Found:** [#]
**Platforms Reviewed For:** [FB, TikTok, Google, Native]

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### FTC COMPLIANCE

**Disclosure Status:** [Compliant / Needs Work / Non-Compliant]

**Required Disclosures:**
- [ ] Affiliate relationship disclosed
- [ ] Sponsored content marked
- [ ] Typical results disclaimer present
- [ ] Material connections clear

**Issues Found:**
1. [Issue description]
   - Location: [Where in creative]
   - Severity: [Low/Medium/High]
   - Fix: [Recommended solution]

---

### PLATFORM POLICY COMPLIANCE

**Facebook/Meta:**
| Policy Area | Status | Issue | Fix |
|-------------|--------|-------|-----|
| Personal attributes | [Pass/Fail] | [Issue] | [Fix] |
| Before/after | [Pass/Fail] | [Issue] | [Fix] |
| Health claims | [Pass/Fail] | [Issue] | [Fix] |
| Landing page match | [Pass/Fail] | [Issue] | [Fix] |

**TikTok:**
| Policy Area | Status | Issue | Fix |
|-------------|--------|-------|-----|
| [Area] | [Pass/Fail] | [Issue] | [Fix] |

**[Other Platforms]:**
...

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### CLAIM ANALYSIS

**Claims Made:**
1. "[Claim from creative]"
   - Type: [Health/Financial/Results]
   - Status: [Safe / Risky / Prohibited]
   - Evidence required: [What's needed to support]
   - Recommendation: [Keep/Modify/Remove]

2. "[Claim from creative]"
   ...

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### FLAGGED CONTENT

**HIGH RISK (Must Fix):**
1. **Issue:** [Description]
   - Location: [Where]
   - Why it's a problem: [Explanation]
   - Compliant alternative: "[Suggested rewording]"

**MEDIUM RISK (Should Fix):**
1. **Issue:** [Description]
   ...

**LOW RISK (Consider Fixing):**
1. **Issue:** [Description]
   ...

---

### TESTIMONIALS/SOCIAL PROOF

**Testimonials Used:**
1. [Testimonial description]
   - Disclosure present: [Yes/No]
   - Typical results: [Yes/No/Unclear]
   - Recommendation: [Action needed]

---

### LANDING PAGE COMPLIANCE

**Page:** [URL]

| Element | Status | Issue |
|---------|--------|-------|
| Claims match ad | [Pass/Fail] | [Issue] |
| Disclosures present | [Pass/Fail] | [Issue] |
| Terms/Privacy linked | [Pass/Fail] | [Issue] |
| Contact info | [Pass/Fail] | [Issue] |

---

### RECOMMENDED CHANGES

**Critical (Before Launch):**
1. [ ] [Change required]
2. [ ] [Change required]

**Important (Soon):**
1. [ ] [Change recommended]

**Optional (Best Practice):**
1. [ ] [Enhancement]

---

### COMPLIANT COPY ALTERNATIVES

**Original:** "[Problematic text]"
**Compliant Version:** "[Rewritten text]"
**Why:** [Explanation of change]

---

### APPROVAL CHECKLIST

Before launching, confirm:
- [ ] All high-risk issues resolved
- [ ] Disclosures in place
- [ ] Claims substantiated or softened
- [ ] Landing page matches ad
- [ ] Platform-specific requirements met
- [ ] Legal/compliance team approved (if applicable)

---

### RISK ASSESSMENT

**If Launched As-Is:**
- Ad rejection likelihood: [Low/Medium/High]
- Account risk: [Low/Medium/High]
- Legal risk: [Low/Medium/High]
- Reputation risk: [Low/Medium/High]

Compliance Resources

FTC Guidelines:

• Endorsement Guides
• Health Claims guidance
• Made in USA rules

Platform Policies:

• Meta Advertising Policies
• TikTok Advertising Policies
• Google Ads Policies

Safe Practices:

• When in doubt, soften the claim
• Document evidence for claims
• Use "may," "can help," "supports"
• Always disclose relationships

Source: Affiliate Research, FTC guidelines