Outcome Roadmap — from features to results

Converts a feature-focused roadmap into an outcome-focused one.

Core principle: Teams build features, but customers and businesses care about outcomes. An outcome roadmap communicates WHAT CHANGES, not what gets built.

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The transformation formula

For every initiative on the roadmap, apply:

Enable [customer segment] to [desired customer outcome] so that [business impact]

Examples:

Output (old)	Outcome (new)
Q2: Build advanced search filters	Q2: Enable customers to find products 50% faster through intuitive discovery
Q2: AI recommendations	Q2: Increase average order value 20% through personalised recommendations
Q3: Dashboard redesign	Q3: Help operators monitor all systems with 80% less time spent on dashboards
Q3: SSO integration	Q3: Remove auth friction for enterprise admins so we can close 3+ enterprise deals
Q4: Mobile app	Q4: Enable users to complete core workflows on mobile so 7-day retention increases from 20% to 35%

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How to apply

Step 1 — Read the existing roadmap

If the user provides a roadmap file, read it. If they describe it verbally, extract the initiative list.

For each initiative, ask internally:

• What feature / project is planned?
• Why are we building it? What changes for customers or the business?
• What metric will improve, and by how much?
• Is there a better, different way to achieve the same outcome?

Step 2 — Rewrite each initiative as an outcome

For each item in the roadmap:

1. Identify the output: What feature or project is planned?
2. Uncover the outcome: Why are we building it? Keep asking "So what?" until you reach real customer or business value.
3. Rewrite: Use the formula above. Include a metric if possible.

"So what?" chain example:

• "We're adding search filters" → So what?
• "Users can narrow results" → So what?
• "Users find what they're looking for faster" → So what?
• "Users convert at higher rates because they find products before abandoning" ✅ That's the outcome.

Step 3 — Group by strategic theme (optional)

If the roadmap has 5+ items, group related outcomes into themes:

• Retention (outcomes that reduce churn)
• Acquisition (outcomes that improve conversion)
• Monetisation (outcomes that increase revenue per user)
• Ops efficiency (outcomes that reduce internal cost/time)

Step 4 — Output format

## Outcome Roadmap — <Product> <Quarter/Year>

### Strategic context
<1–2 sentences on what the team is optimising for this period>

### Q<N> Outcomes

| Initiative | Outcome Statement | Primary Metric | Target |
|------------|------------------|----------------|--------|
| <original feature name> | Enable [segment] to [outcome] so that [business impact] | <metric> | <target> |

### What we're NOT doing this quarter (and why)
- <deprioritised initiative>: <reason — not enough signal / too early / wrong priority>

### Key assumptions
- <assumption this roadmap depends on — if it's wrong, the outcomes change>

Step 5 — Validate

Before presenting, check:

• Every outcome has a measurable component (%, number, ratio, frequency)
• "So what?" has been applied to every item — no pure feature descriptions remain
• At least one "Not doing" item is stated — otherwise scope is unbounded
• Outcomes align with stated OKRs or strategic goals in PROJECT.md

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Anti-patterns

❌ "We will build X" — that's an output, not an outcome.

❌ "Improve UX" — unmeasurable. Rewrite as: "Reduce time to complete checkout from 4min to 90sec".

❌ Outcome without a metric — if you can't measure it, you can't know if you achieved it.

❌ Outcomes that require building a specific solution — "Enable users to access features via mobile app" locks the solution. Better: "Enable users to complete core workflows on any device".

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Integration with pm agent

When the pm agent receives a feature list without a PRD:

1. Check if the list looks like outputs (feature names) or outcomes (result statements)
2. If outputs → apply this skill to transform before decomposing into tasks
3. Pass the outcome statements into the PLAN doc as the "Why" for each task group