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creative-variants

majiayu000
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Metaaidesign

About

This skill generates creative variations for paid ad campaigns across different channels. It provides a framework with hook libraries, format matrices, and story formulas to systematically produce copy and visual variants. Developers should use it when launching new campaigns, refreshing underperforming ads, or running structured creative tests.

Quick Install

Claude Code

Recommended
Plugin CommandRecommended
/plugin add https://github.com/majiayu000/claude-skill-registry
Git CloneAlternative
git clone https://github.com/majiayu000/claude-skill-registry.git ~/.claude/skills/creative-variants

Copy and paste this command in Claude Code to install this skill

Documentation

Creative Variant Playbooks Skill

When to Use

  • Kicking off new campaigns needing multiple creative angles.
  • Refreshing fatigued ads to regain performance.
  • Running systematic creative testing programs.

Framework

  1. Hook Library – benefit, problem, proof, story, contrarian, curiosity.
  2. Format Matrix – channel x format (video, carousel, single image, text ad) with unique requirements.
  3. Story Formula – Hook → Value Proof → CTA; adapt for each channel.
  4. Voice & Tone – align with persona (executive vs practitioner) and funnel stage.

Checklist

  • ✅ Unique headline + body copy per variant.
  • ✅ Visuals sized and optimized per channel.
  • ✅ CTA and offer match landing page.
  • ✅ Accessibility: subtitles, alt text, high contrast.
  • ✅ Compliance/legal disclaimers added.

Templates

  • Variant tracker (concept, hook, asset link, status, performance snapshot).
  • Caption/copy bank with placeholders and emoji/hashtag guidance.
  • Video storyboard sheet.

Tips

  • Pair evergreen and timely hooks to keep pipelines fresh.
  • Recycle top-performing organic content into paid variations.
  • Archive learnings in a centralized asset library.

GitHub Repository

majiayu000/claude-skill-registry
Path: skills/creative-variants

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