creative-variants
About
This skill generates creative variations for paid ad campaigns across different channels. It provides a framework with hook libraries, format matrices, and story formulas to systematically produce copy and visual variants. Developers should use it when launching new campaigns, refreshing underperforming ads, or running structured creative tests.
Quick Install
Claude Code
Recommended/plugin add https://github.com/majiayu000/claude-skill-registrygit clone https://github.com/majiayu000/claude-skill-registry.git ~/.claude/skills/creative-variantsCopy and paste this command in Claude Code to install this skill
Documentation
Creative Variant Playbooks Skill
When to Use
- Kicking off new campaigns needing multiple creative angles.
- Refreshing fatigued ads to regain performance.
- Running systematic creative testing programs.
Framework
- Hook Library – benefit, problem, proof, story, contrarian, curiosity.
- Format Matrix – channel x format (video, carousel, single image, text ad) with unique requirements.
- Story Formula – Hook → Value Proof → CTA; adapt for each channel.
- Voice & Tone – align with persona (executive vs practitioner) and funnel stage.
Checklist
- ✅ Unique headline + body copy per variant.
- ✅ Visuals sized and optimized per channel.
- ✅ CTA and offer match landing page.
- ✅ Accessibility: subtitles, alt text, high contrast.
- ✅ Compliance/legal disclaimers added.
Templates
- Variant tracker (concept, hook, asset link, status, performance snapshot).
- Caption/copy bank with placeholders and emoji/hashtag guidance.
- Video storyboard sheet.
Tips
- Pair evergreen and timely hooks to keep pipelines fresh.
- Recycle top-performing organic content into paid variations.
- Archive learnings in a centralized asset library.
GitHub Repository
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