About
This skill generates persuasive marketing copy for landing pages, ads, emails, and sales materials to drive user action. It provides frameworks like AIDA and PAS for writing headlines, CTAs, and product descriptions, while handling emotional triggers and objections. Developers should use it when prompted for tasks like "write copy," "ad copy," or "how to write [marketing text]."
Quick Install
Claude Code
Recommendednpx skills add openclaw/skills -a claude-code/plugin add https://github.com/openclaw/skillsgit clone https://github.com/openclaw/skills.git ~/.claude/skills/copywritingCopy and paste this command in Claude Code to install this skill
GitHub Repository
Frequently asked questions
What is the copywriting skill?
copywriting is a Claude Skill by openclaw. Skills package instructions and resources that Claude loads on demand, so Claude can perform copywriting-related tasks without extra prompting.
How do I install copywriting?
Use the install commands on this page: add copywriting to Claude Code as a plugin, or clone its repository into your skills directory, then restart Claude so it picks up the skill.
What category does copywriting belong to?
copywriting is in the Testing category, tagged ai and testing.
Is copywriting free to use?
Yes. copywriting is listed on AIMCP and free to install. It runs inside Claude, so no separate service account is required to use the skill itself.
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