brand-guidelines
About
This skill applies Anthropic's official brand colors and typography to artifacts requiring company styling. It provides the approved color palette and typography for maintaining visual consistency. Use it when implementing Anthropic's brand identity in any visual design or formatting task.
Quick Install
Claude Code
Recommendednpx skills add anthropics/skills -a claude-code/plugin add https://github.com/anthropics/skillsgit clone https://github.com/anthropics/skills.git ~/.claude/skills/brand-guidelinesCopy and paste this command in Claude Code to install this skill
Documentation
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
GitHub Repository
Frequently asked questions
What is the brand-guidelines skill?
brand-guidelines is a Claude Skill by anthropics. Skills package instructions and resources that Claude loads on demand, so Claude can perform brand-guidelines-related tasks without extra prompting.
How do I install brand-guidelines?
Use the install commands on this page: add brand-guidelines to Claude Code as a plugin, or clone its repository into your skills directory, then restart Claude so it picks up the skill.
What category does brand-guidelines belong to?
brand-guidelines is in the Design category, tagged design.
Is brand-guidelines free to use?
Yes. brand-guidelines is listed on AIMCP and free to install.
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