alex-hormozi-pitch
About
This Claude Skill helps developers create compelling offers and pitches using Alex Hormozi's methodology from "$100M Offers". It provides interactive guidance through frameworks like the Value Equation, guarantee structures, and pricing psychology to build "too good to refuse" offers. Activate it using the `/create-hormozi-pitch` command when designing value propositions or optimizing existing offers for any product or service.
Quick Install
Claude Code
Recommended/plugin add https://github.com/danielmiessler/PAIPlugingit clone https://github.com/danielmiessler/PAIPlugin.git ~/.claude/skills/alex-hormozi-pitchCopy and paste this command in Claude Code to install this skill
Documentation
Alex Hormozi Pitch Skill
When to Activate This Skill
- Create compelling offer or pitch
- Design irresistible value proposition
- Structure pricing and guarantees
- Build "too good not to take" offer
- Apply Hormozi frameworks
- Optimize existing offer
- Create Grand Slam Offer
What This Skill Does
Guides you through Alex Hormozi's systematic approach to creating offers so compelling that prospects feel stupid saying no, using proven frameworks from "$100M Offers".
How to Execute
Execute the /create-hormozi-pitch slash command, which provides:
- Interactive guided process through Hormozi's frameworks
- Value Equation optimization (Dream Outcome, Perceived Likelihood, Time Delay, Effort & Sacrifice)
- Guarantee framework selection and structuring
- Value stack and bonus construction
- Scarcity and urgency implementation
- Objection elimination strategies
- Complete pitch output ready to use
Core Frameworks Applied
The Value Equation
Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)
Four Guarantee Types
- Unconditional (money-back)
- Conditional (performance-based)
- Outcome-based (results-tied)
- Anti-guarantee (all sales final)
MAGIC Naming Formula
- Make it about them
- Announce the avatar
- Give them a goal
- Indicate a time interval
- Complete with container word
Use Cases
- Product launches
- Service offerings
- Consulting proposals
- Course creation
- High-ticket sales
- Lead magnets
- Upsells and downsells
Full Workflow Reference
For complete step-by-step instructions: read ${PAI_DIR}/commands/create-hormozi-pitch.md
GitHub Repository
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